About Me

Student of the marketing game – passionate about the process and grind.

One truth that I’ve come to discover in my B2B experience:

Corporate Culture + Customer Experience + Sales Enablement = Exponential Growth

Building, maintaining, and integrating these key factors is the challenge that I’m faced with today.  From my research, it’s the challenge many business owners and executives face today.  These pieces form the foundation on how I organize this blog.

Corporate Culture

The bottom line:  Happy Employees = Happy Customers.

Employees these days are like customers.  We have to consider them volunteers, not just workers.  Let’s share and have some collaboration on topics regarding corporate culture and employee engagement strategies.  Let share best practices that create, build, and maintain corporate culture.

Customer Experience

If you don’t deliver a great customer experience, someone else will.  Due to digital disruption, changing attention behaviors, and integrated technology, more and more companies are placing CX at the top of their priority list.  This is where I’d like to share best practices and customer experience strategies that make a difference with our end game.
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Sales Enablement

When corporate culture and customer experience align, businesses can gain a clear understanding of differentiation and advantages that can empower sales teams to sell more efficiently and with greater success.  This is where we’ll share sales effictiveness strategies and best practices that help our sales partners apply the right mix of skills, strategies, and tools to help them win, help all of us win at every stage of a customer’s relationship.
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My Skills

I write for individuals, big & small companies, videos, printed publications, Blogs, and  Apps. Sometimes I even help companies build their content strategy, drive SEO, and create their entire information architecture.
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  • Copy Writing
  • Information Architecture
  • Content Strategy
  • Product Reviews
I’m a sucker for fine words. The World needs more of them. You can help.

Let’s Start a Conversation