Your Fractional CMO Consultant
Andy "Biggie Smalls" Smalley
Fractional Chief Marketing Officer (CMO)
Welcome to my professional profile!
I’m Andy Smalley, a results-oriented Marketing Executive with nearly three decades of experience driving revenue growth, enhancing brand visibility, and fostering strategic partnerships. My career journey reflects a deep commitment to innovation, collaboration, and delivering tangible value to organizations across various industries.
About Me
I am known for my entrepreneurial mindset, strategic thinking, and customer-centric approach. Over the years, I have honed my skills in aligning sales and marketing strategies, optimizing operations, and integrating acquisitions to fuel business expansion. My leadership style is characterized by a relentless pursuit of excellence, a focus on data-driven decision-making, and a passion for cultivating high-performing teams.
Key Attributes
- Entrepreneurial Mindset: Always seeking out new opportunities and innovative solutions.
- Strategic Thinking: Crafting and executing comprehensive marketing strategies grounded in audience insights and market trends.
- Customer-Centric Approach: Placing the customer at the heart of all strategies and initiatives.
- Results-Driven Mentality: Focused on delivering measurable outcomes and ROI.
- Innovation and Creativity: Constantly exploring new ideas and pushing boundaries.
Areas of Expertise
My expertise spans across a wide range of areas including:
- Revenue Growth Strategy: Spearheading organic growth initiatives that leverage data-driven insights to enhance brand visibility and optimize marketing campaigns.
- Sales & Marketing Alignment/Enablement: Bridging the gap between sales and marketing, enhancing lead generation, and driving successful collaboration.
- Strategic Marketing: Crafting and executing comprehensive marketing strategies grounded in audience insights and market trends.
- Admin, Service, and Operations Optimization: Enhancing customer experiences, streamlining processes, and driving operational efficiency.
- Brand Management: Creating and maintaining a distinct and cohesive brand identity across all touch-points.
- Content Strategy: Crafting valuable content to establish thought leadership and engage target audiences.
- Corporate Culture: Fostering collaboration, engagement, and customer-centric values within the organization.
- Corporate Travel & Events Management: Designing immersive experiences to enhance brand visibility and customer engagement.
- Digital Marketing: Leveraging digital channels and technologies for impactful customer interactions.
- M&A Integrations: Ensuring successful brand alignment and customer communication during acquisitions.
- Market Research: Analyzing market trends and customer behavior to inform strategic decisions.
- Marketing Automation: Utilizing automation tools to optimize marketing processes and customer engagement.
- Product/Solutions Marketing: Developing compelling positioning and messaging for products and solutions.
- Public Relations & Communications: Delivering transparent and actionable messages to customers and stakeholders.
Professional Background
Flex Technology Group / FlexPrint LLC (2010 – 2023)
At Flex Technology Group / FlexPrint LLC, I served as the lead Marketing Executive, driving transformative initiatives that shaped the company’s trajectory. During my tenure, I developed comprehensive marketing strategies that were executed with precision to support high-performing sales teams across the country. I also played a key role in successfully integrating acquired companies, strategically aligning their sales, admin, and operations to fuel organic growth. In the face of challenges, I leveraged innovative tools and strategies to ensure sustained growth through digital transformation. Furthermore, I seized upon emerging opportunities, leading innovative initiatives that propelled the company forward.
OfficeMax Document Solutions (2000 – 2004)
As the Director of National Accounts at OfficeMax Document Solutions, I led a team of dedicated professionals to achieve remarkable revenue growth through strategic account management.
Kinko’s Corporate (1994 – 2000) – now FedEx Office
During my tenure as a National Accounts Manager at Kinko’s Corporate, I strategically managed portfolios of national accounts, forging strategic partnerships that drove substantial revenue growth.
Certifications
- Certified Marketing Executive (CME)
- Digital Marketing Certification (PCM-DM)
Professional Affiliations
I’ve been actively engaged in various professional networks, including esteemed organizations such as the International Legal Technology Association (ILTA), the National Retail Federation (NRF), the Healthcare Information and Management Systems Society (HIMSS), The College of Healthcare Information Management Executives (CHIME), as well as numerous other industry-leading associations.
Why I'm Your Logical Choice for Marketing Expertise
If you’re seeking a Fractional Chief Marketing Officer (CMO) to drive your business forward, here’s a few reasons why I’m positioned as a logical choice:
Strategic Expertise
With nearly three decades of experience in marketing and sales, I bring a depth of strategic expertise that is invaluable in navigating today’s dynamic business landscape. From crafting comprehensive marketing strategies to aligning sales and marketing initiatives, I have a keen understanding of what it takes to drive growth and maximize ROI.
Versatility and Adaptability
As a Fractional CMO, I offer the flexibility and adaptability that modern businesses need. Whether you’re a startup looking to establish your brand presence or an established company seeking to optimize your marketing efforts, I have the experience and agility to tailor strategies to your unique needs and objectives.
Results-Driven Approach
My approach to marketing is rooted in tangible results. I am laser-focused on driving revenue growth, enhancing brand visibility, and optimizing marketing campaigns to deliver measurable outcomes. With a keen eye for analytics and a commitment to data-driven decision-making, I ensure that every marketing dollar is maximized for impact.
Strategic Leadership
As a seasoned marketing leader, I have a proven track record of leading high-performing teams and driving organizational success. Whether it’s orchestrating seamless mergers and acquisitions or fostering a culture of innovation and collaboration, I have the leadership skills and vision to drive your business forward.
Trusted Advisor
As a Fractional CMO consultant, I serve as a trusted advisor to my clients, providing strategic guidance and expertise to help them achieve their business objectives. With a focus on transparency, integrity, and accountability, I build strong relationships built on trust and mutual respect.
Experience Across Industries
Throughout my career, I have had the opportunity to work with clients across a wide range of industries, including technology, healthcare, retail, and more. This diverse experience has equipped me with a breadth of knowledge and insights that I bring to every client engagement.
Let’s Connect
If you’re ready to take your marketing efforts to the next level, I invite you to connect with me. Together, we can unlock new opportunities, drive growth, and achieve your business goals. Reach out today to discuss how I can serve as your Fractional CMO consultant and partner in success.
ARE YOU READY TO ELEVATE YOUR BUSINESS?
If you’re ready to elevate your business, consider bringing me on board as your fractional executive or consultant. My wealth of experience in driving revenue growth can be a game-changer for your organization. Let’s set up a brief one-on-one conversation to explore how my expertise can boost your revenue growth. Reach out now to schedule a discussion.
Let's Just Connect!
Alternatively, stay connected by joining my community and communications channels, where I will share some valuable insights into the strategies that drive business success. Become a part of my digital community for continuous access to insights, best practices, and lessons learned. Let’s embark on this journey together – Let’s Connect!